BNP’s shrewd operator turns to italy

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From Archive 01 February 2007

By PWM Editor

Alain Papiasse of BNP Paribas was brought in to pursue an aggressive growth approach and dust down some of the company’s forgotten corners. But the purchase of Italian chain BNL has given him an exciting distribution opportunity. Yuri Bender reports

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BNP’s shrewd operator turns to italy

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