Best Private Bank for Customer Service Best Brand in Private Banking - JP Morgan Private Bank

JP Morgan Private Bank has built up a strong brand in the industry that is known for its long history – more than 160 years – and aims to be synonymous with excellence and integrity. This for the bank means utter discretion and always keeping its clients’ interests at the centre of what it does.

The private bank manages more than $600bn in client assets and serves clients from 64 offices globally, and employs 5,610 people worldwide.

The client focus has become increasingly important, especially given the current economic environment. Pablo Garnica, CEO of JP Morgan Private Bank for Europe, Middle East and Africa, comments: “Given current market volatility and the increased regulatory environment, our challenge is to continually digest and analyse the information and communicate it to our clients in a timely and effective manner. Another challenge, and ultimately our primary goal, is having the best talent and technology in every corner of the world to bring our clients innovative investment solutions in any market environment."

The current environment has brought a number of developments. Mr Garnica continues: “One of the more significant developments in the last year has been the overhaul in the regulatory environment around the globe. Some of these changes are complex and not standardised across all markets. Another major shift has been the rapid development of new technologies. We recognise the power these technologies can have on the client experience, and are continually working on innovation to ensure we stay ahead of the industry,” he says.

“At JP Morgan, we are focused on being industry leaders by bringing our clients a range of ideas and solutions in an ever-evolving market environment, and we take pride in our transparent and rigorous due diligence approach which has been in place for more than 40 years,” says Mr Garnica. JC