CAAM ponders best route for euro invasion

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From Archive 01 November 2006

By PWM Editor

CAAM may be the biggest player in the French market, but building its brand in other European countries has proven a challenge. Yuri Bender speaks to head of foreign distribution, Jean François Pinçon on how he aims to diversify the range of products on offer

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CAAM ponders best route for euro invasion

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