Distribution Details
The growth of the high and ultra high net worth market in Europe has fuelled the growing demand from these individuals for institutional style product offerings form their private banks and relationship managers. To address this demand, bank distributors, fund selectors, fund supermarkets, brokerage houses and financial advisers need to provide their clients with best of breed products, sourced from the global first tier banks. PWM is distributed to the financial institutions throughout Europe that serve high and ultra high net worth individuals. The distribution reflects the geographic breakdown of this audience, as illustrated in the graph (above). To ensure that the correct audience is covered, PWM is distributed to all the individuals at these financial institutions that comprise the ‘fund selection panel’. In addition to this, readership, PWM is distributed to the individuals who advise the HNWI themselves. The job title for this role varies according to country, but we generally refer to them as ‘customer relationship managers’. Typically, the following professionals are instrumental in the fund selection process, although this differs by country - Client relationship managers, fund managers, chief financial officers, chief investment officers, private asset managers, line managers, product managers, HR directors, family officers, IFAs (UK), accountants, and solicitors.
Signing a distribution agreement is only the first step in attaining access to this market place. The second step is to have your distribution partner actively promote your products. This is the tougher challenge. PWM magazine provides you with the opportunity to promote both your products and your investment expertise to the individuals responsible for promoting your products. No other magazine provides you with the opportunity to promote your expertise and services to the individuals who are responsible for selecting partners, as well as their staff who are responsible for selling on their partner’s products.
To succeed in building distribution agreements in the European market, brand recognition and awareness is paramount. To support this recognition with knowledge of product offering and range will support your ability to ‘win shelf’ space amongst the leading distributors in the key European markets. For further information, please contact
Peter Collins at Financial Times Business on +44 20 7382 8012
