Pioneer in Turkey

Pioneer Investments, funds subsidiary of Italian banking giant Unicredito, has entered a strategic alliance to sell its products through branches of Koçbank in Turkey.

Koçbank is Turkey’s fifth largest private sector bank, serving 1.4m customers. Its distribution power is supported by the brand of parent group KOC, Turkey’s largest conglomerate in domestic appliances, financial services and the auto sector.

In addition, Pioneer’s expansion into emerging Europe is bearing fruit in Bulgaria, where it controls 39 per cent of the mutual funds industry two years after entering the market.