Vega Finance
What’s hot? French players, especially value funds run by smaller players; foreigners which have a branch in France (Invesco, Templeton, Fidelity, JP Morgan Fleming). What’s not? Foreigners with no branch in France, for example Scottish Widows, which has two funds but no branch, or Julius Baer, which is little known in the market. Best selling fund, Q3 2001: Absolu Vega Monetary Plus (money markets). What makes a customer choose a fund? The success of a fund, sometimes volatility and what journalists say. It depends on markets also, for example technology funds sold well during the technology boom. Are customers baffled by the range of funds in supermarkets? No, they usually have some degree of specialist knowledge. If not, they would have stayed with their bank. And if they do not know, they ask us. They choose with the same seriousness as institutions. What do you provide to make it easier? Profile funds, which allow investment in markets without needing to understand them; fund brochures; online buying and selling, with help including performance figures, information on fees, prospectuses and manager-links.